A few years back, at & t ringtones realized that they reached nearly every potential new customer. In order to keep increasing their market shares and their profits, they were going to have to entice people who already had 80s ringtones to jump ship from their old companies and apply for a new credit card with them. Thus was born the concept of the balance transfer credit card. Balance transfer cards offer consumers the chance to reduce their monthly payments and total repayment amount on their current account balances by giving them a lower rate of interest - often 0% interest - on any balance transferred from another credit card. These cards proved to be far more popular than the card issuers expected. Consumers figured out fairly quickly hat they could shift balances from one card to the next, moving on to another 0% transfer card when the low interest rate on their last balance transfer card expired. Rate tarts, the term coined for people who moved their balances to avoid paying interest on their carried over balances, shook the at & t ringtones and encouraged them to start placing some restrictions on their offers. Originally, the companies thought that people would transfer their balances to a new card, and use that credit card in preference to others. Under that scheme, the card companies would lose out on the interest on the transferred balance, but would make up for it in interest rates and merchant fees on new purchases. Unfortunately for the companies, today's consumer has the benefit of the internet with comparison sites to help them work their way through the complexities of credit card finances and loans. Many consumers transferred their balances to a new card, but didn't use the card to make new purchases. In response to that, the at & t ringtones began placing limits and restrictions on their balance transfer offers. This has let a lot of people to believe that we are seeing the demise of the balance transfer credit card. In reality, the concept of offering lower interest for moving your carried account balance hasn't died - it's simply undergoing a metamorphosis to make it more friendly to the at & t ringtones.

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